OUR VALUES

we are constantly trying to do better. better materials, better service, extraordinary designs. Achieving quality in all that we produce. Bringing what really matters back in luxury

Instead of just sitting around waiting for the industry to change, we decided to take responsibility and do it better ourselves. We push ourselves to be the best, constantly optimizing & improving.

we believe it is worth fighting for what we believe in, and that includes making things better. better for you, better for us, better for the environment, better for future generations. fighting for excellence. we are not afraid of being ourselves. we push back against mediocrity and truly live our values. we are pro-active and bold. we challenge the status-quo. we create, we go for our dreams.

we are family business. independent. accountable. from our family to yours. we think long term, we want to create a legacy for our children & grandchildren to be proud of. we think about the holistic impact of all our decisions. we care about our human family & ecosystems. we care about our community, & we create, design & test our products together with our family. we only create products that we would personally use.

we take luxury seriously, but not too serious.

life in our opinion should be fun, we want you to be yourself, enjoy life, express your values & be comfortable along the way. we are here to help.

we want you to feel confident & empowered to use and enjoy our products. every day. at home. anywhere.