BETTER BÅLLS Amsterdam Showroom & Street Art Gallery
KEIZERSGRACHT 419
amsterdam
Elizabeth Vanderblank writing poetry at the BETTER BÅLLS Amsterdam showroom, wearing BETTER BÅLLS beside the Keizersgracht canal.
Amsterdam Showroom
Like the water in Amsterdam’s canals, the display is fluid — always moving, changing, and making room for something new.
The current exhibition features work by Amsterdam-based multidisciplinary artist Casper Waaijer, whose practice moves between materials, texture, color, craft, and contemporary art.As the building prepares for careful renovation, the gallery itself is also in a moment of transition. The work can be experienced from the street, with a QR code connecting visitors to the exhibition and the world behind it.It feels fitting: a building between lives, an exhibition that keeps moving, and art meeting people where they already are.The street is the gallery.
The window is the invitation.
The display is alive.Our Amsterdam showroom is a living space for objects, clothing, art, conversation, and ideas — a physical expression of the world of BETTER BÅLLS.
Here, Real Luxury is not kept behind glass.
It can be touched, worn, sat on, questioned, discussed, and lived with.
Alongside BETTER BÅLLS pieces, the space functions as a street art gallery: a place where art can exist closer to ordinary life, outside the distance and ceremony of the traditional gallery system.
We believe art should not belong only to institutions, collectors, white walls, or people who already know the codes.
A city itself can be a gallery.
A storefront can become an encounter.
Something beautiful can interrupt an ordinary walk and make a person look again.
That is part of the philosophy behind the Amsterdam space.
We want to bring beauty, craftsmanship, ideas, and creative expression back into direct contact with life — not as decoration, status, or spectacle, but as nourishment.
Art belongs in life.
Luxury belongs in life.
Beauty belongs in life.
The Amsterdam showroom is one place where those things are being brought back together.
SAN FRANCISCO
BETTER BÅLLS came to San Francisco at a moment when Jackson Square was entering a new chapter.
Inside the historic Colombo Building beneath the Transamerica Pyramid, fashion, food, design and creative voices came together as part of a broader effort to bring new life and attention to the district. ba&sh Paris and The Caviar Co. were among those taking part.
Upstairs, BETTER BÅLLS created its own world: velvet, heraldry, rare clothing, objects, color and a distinctly extravagant idea of luxury.
The opening filled the building. BETTER BÅLLS became one of the talking points of the event, with people continually making their way upstairs to see the pieces they had heard about. Out on the streets of Jackson Square, we were stopped constantly by strangers asking what we were wearing and where it came from.
There was a feeling that something was changing in the neighborhood — old San Francisco architecture meeting a new generation of fashion, hospitality, culture and creativity.
BETTER BÅLLS was there at the beginning of that next chapter.
OUR ARTIS VICUÑA
Vicuña has long been known as the Fibre of the Gods.
High in the Andes, the vicuña grows one of the rarest and finest natural fibres in the world. In the Inca world, its fibre was associated with rulers, ceremony and the sacred.
Its value was never only about scarcity.
It was about reverence.
That idea sits at the heart of what we call Real Luxury: extraordinary materials should deepen our relationship with life, not make us forget where they came from.
BETTER BÅLLS has officially adopted a vicuña at ARTIS Royal Zoo in Amsterdam.
For us, caring for the living animal behind one of the world’s most precious fibres is a natural extension of working with beautiful materials.
The Fibre of the Gods reminds us that the greatest luxury begins with life.
We join forces with some of the world’s best artists.
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Aliza Baran
AMERICAN PHOTOGRAPHER
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CASPER WAAIJER
DUTCH MULTIDISCIPLINARY ARTIST.
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elizabeth elder
AMERICAN PHOTOGRAPHER
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Elizabeth Vanderblank
FOUNDER & WORLD BUILDER, DESIGNER, PHOTOGRAPHER, POET
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Jakob Vanderblank
FOUNDER & WORLD ARCHITECT, PUBLISHER, PHOTOGRAPHER
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Margherita Tibaldo
ITALIAN-AMERICAN FINE ARTIST
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Neil Bromley
ENGLISH HERALDIC ARTIST, CALLIGRAPHER, & MEDIEVAL ILLUMINATOR
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Romano Molenaar
DUTCH COMIC ARTIST
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SAMES
DUTCH STREET ARTIST
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SUZANNE BLOM
MOSAIC ATELIER AMSTERDAM
Section Styles full-width
Our Manifesto
CONFIDENTIAL
Memorandum to You
From
The BETTER BÅLLS board
February 14, 2024
LUXURY RE(AL) DEFINED
[MANIFESTO]
We at BETTER BÅLLS believe that this is MYTHICAL LUXURY:
Luxury should be mythical.
luxury should be practical.
luxury should be functional.
luxury should be versatile.
luxury should be comfortable.
luxury should be up lifting.
luxury should work with nature
luxury should promote wellbeing.
luxury can be passed down and re-used.
luxury does not follow trends.
luxury is visionary.
luxury speaks for itself.
luxury does not need excessive sales tactics. luxury just is.
luxury is cross-generational.
luxury takes care and is a part of ecosystems.
luxury enables craftsmanship.
luxury is supporting talent.
luxury is independent.
luxury asks questions.
luxury is a community & family.
luxury tantalizes all the senses.
luxury gets better over time.
luxury is not a person or a name.
luxury looks beyond the façade.
luxury is not wasteful.
luxury is never “perfect”.
luxury is powerful - not forceful.
luxury facilitates synchronicity.
luxury raises consciousness.
luxury enables you to question the status quo.
luxury pushes you to the extraordinary.
luxury stimulates the imagination & learning.
luxury delights.
luxury is trust.
luxury is a service.
luxury is love.
luxury is freedom.
luxury is confidence.
luxury is developing your own taste.
luxury does not need to be explained.
luxury has intrinsic value.
luxury is leadership.
luxury appreciates uniqueness.
luxury does not judge.
luxury is not a label.
luxury is creating your own destiny.
luxury is creating a legacy.
luxury is living.
luxury knows no borders & is limitless.
luxury is not just european.
luxury is transcendental.
luxury is timeless.
luxury is self-respect.
luxury flows effortlessly.
luxury just makes sense.
luxury is acceptance.
luxury is courageous.
luxury is speaking your truth.
luxury takes responsibility.
luxury does not need to overthink.
luxury is jargon free.
luxury is empathy.
luxury is creating.
luxury embraces passion.
luxury is within.
luxury is not empty promises.
luxury should not disappoint.
luxury should be used.
luxury should not evoke fear.
luxury is not redundant.
luxury is noble.
luxury is just.
luxury is fair.
luxury is not vulgar.
luxury is not mediocre.
luxury is going fully for life
luxury is survival.
luxury embraces the cyclical nature of life.
luxury is not mundane.
luxury is being yourself.
luxury does not get trapped.
luxury challenges.
luxury evolves.
luxury utilizes the best of nature & technology.
luxury is harmonious.
luxury is balance.
luxury takes calculated risks.
luxury is not about a price tag.
luxury is becoming who you were born to be.
luxury is being united.
luxury is playful.
luxury is joyful.
luxury is patient.
luxury should be mythical
luxury is: what will ignite our souls.
[/MANIFESTO]